Overview
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Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
Syllabus
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Introduction
- Getting started with Facebook advertising
- iOS changes every advertiser must know
- Introduction to Facebook ads
- Basic advertising terminology
- How to use Facebook Ads Manager
- How to set up a Facebook advertising account
- Exploring the Facebook advertising structure
- How to choose a Facebook ad campaign objective
- Choose a budget for your Facebook ads
- Identify your primary audience for Facebook ads
- Refine your audience with interest targeting in Facebook
- Manage Facebook ad placements
- Choose your Facebook ad creative
- How to manage existing Facebook ads and campaigns
- Understand your success metrics with Facebook ads
- View your Facebook ads billing summary
- Tips for writing a great Facebook ad
- How to choose an effective image for your Facebook ad
- Improve the performance of your Facebook ads
- Key Facebook advertising policies
- Next steps
