Overview
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Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn. Learn to use this powerful platform to increase the visibility of your company and employees.
Syllabus
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Introduction
- Using LinkedIn for your B2B marketing efforts
- Determining the right method for your B2B marketing engagement on LinkedIn
- Aligning sales and marketing efforts on LinkedIn
- Win more engaged prospects by creating content to match the buyer's journey
- Five best practices to customize your long-form updates for more engagement
- Get on trend with video: Native video and LinkedIn Live
- Creating your hashtag strategy
- Target your exact buyer with Sponsored Updates and video
- Expanding your company network with InMail
- Creating culture with LinkedIn Stories
- Create engagement with LinkedIn Events
- The need for employee advocacy to boost your company pages
- Winning more engagement with LinkedIn Messaging
- Why Sales Navigator isn't just for sales professionals
- Taking your B2B marketing to the next level
