Marketing on Facebook: Managing a Company Page

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Free Online Course: Marketing on Facebook: Managing a Company Page provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing on Facebook: Managing a Company Page is taught by Megan Adams.

Overview
  • Learn how to manage a company page on Facebook. Discover great ideas on content, methodologies, and strategies for success.

Syllabus
  • Introduction

    • Managing your Facebook company page
    1. Managing Your Page
    • Setting up page roles
    • Privacy and security
    • Using Business Manager to stay organized
    2. Building a Content Strategy
    • Types of posts
    • Using produced video
    • Using live video
    • Promoting events on Facebook
    3. Increasing Page Reach
    • Growing organic reach
    • Creating conversations
    4. Growing Your Community
    • Using Facebook Groups
    • Facebook Messenger best practices
    • Growing with Facebook advertising
    5. Improving Page Performance
    • Page insights and performance
    • Tips for improving your page performance