Overview
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Improve the success of your business by learning how to manage your brand's reputation online. Find out how to be proactive with brand management and attentive to customer signals.
Syllabus
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Introduction
- The concept of marketing reputation management
- Why invest in marketing reputation management?
- Reputation management vs. PR and SEO
- Time for ongoing reputation management
- Five tools to help manage brand reputation
- Why customer reviews are your reputation
- Different platforms for customer reviews
- Getting real customers to leave a review
- Why recent reviews are important
- Why having a good number of reviews is important
- How to use great reviews to drive traffic and engagement
- How to respond to customer criticism: Be transparent
- How to respond to customer criticism: Be caring and authentic
- Monitor your social media channels
- Reacting quickly and directly to address criticism
- Learning from reputation mistakes
- Understanding your critics
- Hiring help or a team
- Final challenge questions to get you started
