Overview
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Learn how to build effective marketing campaigns at your company by exploring key questions and answers to help conquer your marketing challenges.
Syllabus
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Introduction
- Create a powerful marketing strategy
- What is your value proposition?
- Who is your target market?
- What buyer personas are you using?
- Who is your competition?
- What is your objective?
- What are your most important metrics?
- What messaging assumptions have you made?
- What are your touchpoints?
- What are your priorities?
- What do you want to accomplish?
- What stage is your business in?
- What is your Net Promoter Score?
- Where will growth come from?
- What is your budget?
- What's your price image?
- How are you addressing privacy concerns?
- Why?
- Stay curious
