Overview
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Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
Syllabus
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Introduction
- Video marketing: powerful stuff
- The video marketing players
- Video in the sales cycle
- Keyword research
- Use a keyword research tool
- Organize keywords
- Keywords for video
- Planning your videos with scripting for clicks and attention
- Integrate keywords into video titles, filenames, and descriptions
- Write effective titles
- Create playlists to increase retention
- Using subtitles to increase search engine optimization (SEO)
- Embed and optimize video on your website
- The YouTube algorithm—the rich get richer
- Popularity factors in YouTube
- Clicks and impressions click-through rate (CTR)
- Thumbnail: Always create custom thumbs
- Nail an introduction that suits your audience
- Category: Increase views by getting in playlists and similar content
- Cards: Increase your engagement
- End screens: Cross-promote your content
- Retention: Don't lose your audience
- Watch time, views, and retention
- Demographics and traffic sources
- Next steps
