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Start investing in the brand of you. Learn how to turn yourself into a valuable brand with these personal branding tips.
You are the most powerful marketing tool at your disposal. If you are starting a business, establishing your thought leadership, or trying to get ahead in your career, it's a great time to start investing in the brand of you. Learn the secrets of personal branding in this course with marketing expert Chelsea Krost. Chelsea explains how to develop your story, craft your messaging, and define your audience. Then she walks you through building your brand presence online and off, creating a calendar that will help you stay on top of social media and keep your content fresh. Plus, get tips to monetize your personal brand and land speaking engagements and guest roles.
Overview
Syllabus
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Introduction
- Your most powerful marketing tool
- Why invest in personal branding?
- Creating your personal brand foundation
- How to craft your personal brand story
- Four tips for defining a target audience
- Your personal branding content marketing framework
- Creating your personal brand content calendar
- Your personal brand on social media
- Grow your personal brand with Livestream
- Five things you need to monetize your personal brand
- Your personal brand website
- Leveraging your signature traffic builder
- How to land speaking engagements and guest roles
- LinkedIn tips for personal brand building
- Next steps
