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Become a Digital Marketing Specialist

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Free Online Course: Become a Digital Marketing Specialist provided by LinkedIn Learning is a comprehensive online course, which lasts for 20 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Become a Digital Marketing Specialist is taught by Brad Batesole, Corey Koberg, David Booth, Brad Batesole, Brian Honigman, Brian Honigman, Megan Adams, Anson Alexander, Martin Waxman, MCM, APR, Megan Adams and Tony Harmer.

via LinkedIn Learning
20 hours worth of material
Self Paced
Overview

  • Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

    • Explore marketing channels like social media and email.
    • Practice with hands-on training in Google Analytics and Ads.
    • Design marketing materials using the Adobe suite.

Syllabus

    • Course 1: Digital Marketing Foundations
      • Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
    • Course 2: Google Analytics 4 (GA4) Essential Training
      • Google just released a complete rewrite of the world’s most popular analytics tool. Learn how to use it to track, analyze, and report on the online health of your business.
    • Course 3: SEO Foundations
      • Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
    • Course 4: Google Ads Essential Training
      • Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
    • Course 5: Content Marketing Foundations
      • Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
    • Course 6: Social Media Marketing Foundations
      • Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
    • Course 7: Marketing on Facebook (2020)
      • Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
    • Course 8: Marketing on Instagram
      • Learn how to market your product or service on Instagram. Explore features and strategies that can help improve your online presence and boost sales using the popular social platform.
    • Course 9: Social Media Marketing: Strategy and Optimization
      • Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
    • Course 10: Email and Newsletter Marketing Foundations
      • Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
    • Course 11: Introduction to Graphic Design
      • Learn the concepts and software skills that you need to become a graphic designer. Learn about image editing, logo design, and layout in Photoshop, Illustrator, and InDesign.

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