Creating Your Personal Brand

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Free Online Course: Creating Your Personal Brand provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Creating Your Personal Brand is taught by Lida Citroën.

Overview
  • Learn how to create the brand of you. Craft a personal brand that puts you in control of your career and attracts opportunities.

Syllabus
  • Introduction

    • What is personal branding?
    1. Personal Branding
    • Creating your personal brand
    • Creating career opportunities
    • Building influence
    2. Creating Your Brand
    • Defining your current brand
    • Creating your desired brand
    • Identifying your target audience
    3. Marketing and Positioning Your Brand
    • Creating a personal marketing strategy
    • Networking your personal brand
    • Managing your online reputation
    • Conveying your personal brand authentically
    • Creating a perfect elevator pitch
    Conclusion
    • Start today to take control of your brand