Learn Admin Fundamentals in Marketing Cloud

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Free Online Course: Learn Admin Fundamentals in Marketing Cloud provided by Trailhead is a comprehensive online course, which lasts for 4-5 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Discover how to successfully administer Marketing Cloud.

    • Set up your new Marketing Cloud account, add users, send emails, and track your results.
    • Configure Salesforce CRM and Marketing Cloud to share key data across your clouds.
    • Use the Status site to check performance and security of your Marketing Cloud instance.
    • Protect your account and data with enhanced security options.

Syllabus
    • Marketing Cloud Setup
      • Set Up Your Account
      • Manage Users and Roles
      • Manage Business Units
      • Prepare to Send
      • Run Reports and Track Results
    • Marketing Cloud Connect Setup
      • Prepare for Installation
      • Install and Set Up in Salesforce CRM
      • Configure the Marketing Cloud Connection
      • Test the Connection
    • Marketing Cloud Trust Site
      • Navigate the Salesforce Trust Site
      • Check Your Marketing Cloud Status
    • Marketing Cloud Security
      • Get to Know Marketing Cloud Security
      • Manage Your Encryption Keys
      • Secure Your Web and Landing Pages
      • Keep Your Data Safe