Overview
-
Dive into the language of influence. Learn about the ethical way to get people to say “yes," in this course adapted from the podcast How to Be Awesome at Your Job.
Syllabus
-
1. Key Psychological Principles for Ethical Persuasion
- Everyone can improve their influence
- Three rules for ethical persuasion
- Highlight genuine scarcity
- Set legitimate deadlines
- Create rapport through commonalities
- Ask questions to gain commitment
- Deliver the message with the right person
- People often follow the crowd
- Use the loss frame technique
- Encourage listening with questions
