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Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.
Attract international visitors to your website with these SEO tips from David Booth. This course can help you develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google and Bing; and the market share of such search engines as Baidu (China), Yandex (Russia), and Naver (South Korea).Discover global and regional aspects of how to determine target markets and optimize your website for different countries and languages. Explore the technical elements of international SEO, including how search engines handle multilingual and multiregional content and how to optimize pages using Google Search Console. Learn best practices for ensuring your content is translated properly, as well as crucial on-page tactics for international SEO. Plus, David goes over how to measure results using key tools and techniques.
Overview
Syllabus
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Introduction
- International SEO
- Factors that impact international SEO
- Choose the best technical architecture for international SEO
- Leveraging local and regional considerations
- Ensuring core functionality works around the world
- Understanding how search engines handle multilingual content
- Using hreflang for optimization
- Using meta tags to define target languages and regions
- Using Google Search Console for international SEO
- Handling localization and targeted international content
- Best practices around translating content
- Using specific on-page tactics for international SEO
- Understanding international keyword considerations
- Leveraging offsite factors for international SEO
- Measuring the impact and performance of international SEO
- Using segmentation to evaluate international audiences
- Reporting international SEO performance effectively
- Continue learning international SEO
