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Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.
Social media can provide your company with a wealth of information about what your customersâand competitorsâreally think about your organization. In this course, learn how to incorporate social media monitoring into your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he compares key social listening and monitoring apps and describes what each can do for your business, as well as how to make platforms like Hootsuite your social listening command center. He demonstrates how to use social media monitoring for customer service, to find influencers, and to discover insights that could lead to new products and opportunities. And he shows you how to identify issues and crisis situations where your company's reputation may be at stake.
Overview
Syllabus
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Introduction
- Why social media monitoring is important for your brand
- Integrate social media monitoring into your marketing strategy
- Understand your customer needs
- Team, training, workflow, and budget
- Fine-tune how you search for content
- Overview of social media monitoring apps
- Use Hootsuite for social media monitoring
- Social media monitoring for research and insights
- Social media monitoring for customer service
- Social media monitoring for influencer marketing
- Social media monitoring for issues and crisis management
- Next steps in social media monitoring
