Learning YouTube Analytics

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Free Online Course: Learning YouTube Analytics provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Learning YouTube Analytics is taught by Ash Blodgett.

Overview
  • Learn about YouTube Analytics, the interactive reporting system that can provide valuable data for channel and video creators.

Syllabus
  • Introduction

    • Discover the power of YouTube analytics
    • What you should know
    1. Overview Anayltics
    • Overview dashboard
    • The "See More" window
    • Views
    • Watch time
    • Subscriber analytics
    • Revenue and ad rates
    • Realtime
    2. Reach Analytics
    • Reach dashboard
    • Impressions
    • Click-through rate
    • Unique viewers
    • Traffic sources
    3. Engagement Analytics
    • Engagement dashboard
    • Average view duration
    • Audience retention
    • Likes vs. dislikes
    4. Audience Analytics
    • Audience dashboard
    • Subscriber bell notifications
    • Audience demographics: Gender
    • Audience demographics: Age
    • Audience demographics: Top countries
    • Top subtitle or CC languages
    5. Revenue Analytics
    • Revenue dashboard
    • Estimated revenue
    • Estimated monetized playbacks
    • Playback-based CPM
    • Revenue sources
    • Ad types
    • Top-earning videos
    Conclusion
    • Keep on YouTubing