Overview
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Learn how embracing diversity and incorporating it into your sales strategy will make your customers happy while increasing your bottom line.
Syllabus
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Introduction
- Incorporating diversity into your sales strategy
- The new sales landscape
- Creating your plan
- Sales story: When customers see themselves as part of your team
- Defining your markets
- Identifying the gaps
- Preparing your team
- Sales story: Your team needs to understand the "why"
- Providing support
- Coaching and development
- Staying focused
- Sales story: Using the Monday morning alignment meeting
- Defining the goals
- Sales story: The behaviors needed to reach your goals
- Tracking behaviors and results
- Continuous improvement
- Reward and recognition
- Taking action and celebrating your bottom line
