Overview
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Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
Syllabus
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Introduction
- Why brainstorming
- What is brainstorming?
- How brainstorming works
- The rules of brainstorming
- Setting the goal
- Individual vs. team brainstorming
- Adapting techniques
- Starting a brainstorming session
- Keeping the session flowing
- Selecting and executing on techniques
- Brainwriting
- Bubbles
- Mind mapping
- A new perspective
- Why not?
- Random word
- Forced ranking
- Storyboarding
- The five whys
- Card sorting
- Tough questions
- Reverse brainstorming
- Stages of problem-solving
- How creativity works
- Ideation resources
- Next steps
