How to Adapt Your Small Business in a Recession

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Free Online Course: How to Adapt Your Small Business in a Recession provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. How to Adapt Your Small Business in a Recession is taught by Jay Clouse.

Overview
  • Learn how to respond to challenges and push your small business forward during a recession. Get tips for identifying new opportunities, moving your business online, and more.

Syllabus
  • Introduction

    • How to adapt your business during difficult times
    1. Identify New Revenue Opportunities
    • New revenue ideas for retail businesses
    • New revenue ideas for food and beverage businesses
    • New revenue ideas for service-based businesses
    2. Start with Existing Customers and Advocates
    • Create a contact list of customers
    • Leverage your advocates to sell more
    3. Rethink Your Marketing
    • Making your customer the hero
    • Being consistent with your content efforts
    • Creating offers that fuel decision-making
    • Finding partners to collaborate with
    4. Move Your Business Online
    • How to build and leverage your website
    • How to develop a social media strategy
    • How to create an online store
    Conclusion
    • Your business can adapt to difficult times