Overview
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Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.
Syllabus
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Introduction
- Welcome
- What digital marketing agencies do
- How a digital marketing agency works
- Client vs. agency perspectives
- Reasons to hire a marketing agency
- How to assemble an agency selection team
- How to develop an agency selection schedule
- How to choose agencies to invite
- How to collaborate among creative teams
- Use an audit to set agency expectations
- Benefits of using a request for proposal (RFP)
- What to include in a RFP
- What to include in the RFP schedule
- Learn the next steps to contact agencies
- How to begin the agency selection process
- How to maintain ongoing dialogue
- How to evaluate potential agencies
- How to make your agency recommendation
- How to announce your agency selection
- How to finalize the contract and SOW
- How to compensate the agency
- Review internal feedback and buy-in
- Develop a calendar for scope of work
- Next steps
