Overview
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Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.
Syllabus
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Introduction
- Welcome
- What you should know
- Add email to your marketing strategy
- Choose an email marketing platform
- Email marketing terms and rules
- Tips for importing contacts to your list
- Website sign-up forms
- Create thank-you pages
- How to create welcome emails
- List building strategies
- List segmentation and groups
- List management and maintenance
- Create your email campaign
- Campaign timing and frequency
- Branding: Format, template, and design
- Subject lines: Dos and don'ts
- Calls to action
- How to create compelling content
- How to create valuable offers and deals
- Minimize bounce rates
- Integrate social media and mobile
- Conduct A/B testing
- What you need to know about spam filters
- Open rates and click-through data
- Start automating your email campaigns
- Next steps
