Overview
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Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.
Syllabus
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Introduction
- Welcome
- Selecting your media spokesperson
- Five tips to fine-tune your messaging for media interviews
- Enhance your interviews with stories, stats, and solid sound bites
- Questions that you don't want asked
- Moving the conversation to more comfortable territory
- Knowing your journalist
- In-person interviews: Tips from outer appearance to inner confidence
- Six tips to better body language
- Five ways to prepare for the interview hot seat
- Preparing for interviews across print/online/blog
- Preparing for interviews across broadcast/podcasts
- Interviewing on Skype and social media
- Is anything really off the record?
- Mock interview: Good/bad
- Mock interview: Review
- Goodbye
