Overview
-
Learn how to create a LinkedIn Page to showcase a business, educate and entertain clients and customers, and promote a brand.
Syllabus
-
Introduction
- Harness the power of LinkedIn Pages
- What is a LinkedIn Page and who is it for?
- How LinkedIn Pages work for service-based businesses
- How LinkedIn Pages work for product-based businesses
- How to create a LinkedIn Page
- Your cover photo
- Uploading your logo
- Choosing your custom button
- Your tagline
- Setting up featured groups
- Adding hashtags
- About overview and company description
- Different types of showcase pages
- LinkedIn video for Pages
- Asking questions
- Telling employee and client stories
- Educating your audience
- Entertaining your audience
- Hosting giveaways
- Curating content
- Publishing best practices
- Adding calls to action
- Using hashtags to like, comment, and share as your Page
- Leveraging personal brands
- How to access your analytics
- Exploring LinkedIn Page analytics sections
- It's time to create your own Linkedin Page
