Overview
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Learn how to segment your customers so you can create targeted marketing messages.
Syllabus
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Introduction
- Maximize your marketing efforts through segmentation
- Common ways to segment customers
- How to complete geographic customer segmentation
- Segmenting customers by demographic factors
- Using cultural segmentation to target customers
- Where to find information for geographic and demographic segmentation
- Segmenting customers based on their behaviors
- Segmenting customers by usage rates
- Creating a clearer picture of customers
- How consumers see themselves
- Researching the psychographic profiles of your customers
- Creating profiles of your customers and targets
- Characterizing customers based upon why they buy
- Opportunities to reach new markets
- Build a customer persona or profile
- Use customer personas and profiles in messaging
- Continue learning customer segmentation
