Mailchimp Essential Training

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Free Online Course: Mailchimp Essential Training provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Mailchimp Essential Training is taught by Virginia O'Connor.

Overview
  • Learn the ins and outs of Mailchimp, which has expanded beyond email marketing into a robust marketing solution.

Syllabus
  • Introduction

    • Get the most out of Mailchimp
    1. Get Started Quickly in Mailchimp
    • Set up a Mailchimp account
    • Invite a new user to a Mailchimp account
    • Create a new audience in Mailchimp
    • Import contacts
    • Create a campaign in Mailchimp
    2. Manage Audiences in Mailchimp
    • New subscriber sign-up form
    • Create audience groups
    • Customize preferences center
    • Survey a Mailchimp audience
    • Manage inactive audience subscribers
    • Manage the Mailchimp inbox
    3. Manage Campaigns in Mailchimp
    • Create Mailchimp campaign templates
    • Create automated campaigns in Mailchimp
    • Replicate a Mailchimp campaign
    • View campaign reports in Mailchimp
    4. Design Campaigns in Mailchimp
    • Add content to new Mailchimp campaigns
    • Style a Mailchimp campaign
    • Personalize a Mailchimp campaign
    • Customize Mailchimp campaign footers
    • Auto-post your campaigns on social media
    5. Sending and Sharing Campaigns in Mailchimp
    • Collaborate and test email campaigns
    • Send and schedule Mailchimp campaigns
    • Create social cards for email campaigns
    • Resend an unopened Mailchimp campaign
    6. Nurturing Customers in Mailchimp
    • Manage appointments in Mailchimp
    • Syncing appointments with Google Calendar
    • Create social posts in Mailchimp
    • Create a postcard campaign
    • Build personalized customer journeys
    7. Selling Products in Mailchimp
    • Create an ad campaign
    • Use transactional emails
    • Create a website in Mailchimp
    • Build a landing page in Mailchimp
    • Build an online store in Mailchimp