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Entrepreneurship – from ideas to reality

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Entrepreneurship – from ideas to reality provided by OpenLearn is a comprehensive online course, which lasts for 24 hours worth of material. Upon completion of the course, you can receive an e-certificate from OpenLearn. The course is taught in Englishand is Free Certificate. Visit the course page at OpenLearn for detailed price information.

The Open University via OpenLearn
24 hours worth of material
Self Paced
Overview

  • This free course, Entrepreneurship: from ideas to reality, is about starting and running your own business. Using case studies it will take you through the decisions from generating initial ideas ...

Syllabus

    • Introduction and guidance
    • Introduction and guidance
    • What is a badged course?
    • How to get a badge
    • Acknowledgements
    • Session1Session 1: Where do good ideas come from?
    • Introduction
    • 1 Are you an entrepreneur?
    • 2 What’s the big idea?
    • 3 Invention, innovation and enterprise
    • 3.1 Finding ideas or ideas finding you
    • 3.2 Discovery skills
    • 4 Learning about ideas
    • 4.1 Ideas all around us
    • 5 Solving problems and seeing opportunities
    • 5.1 Design thinking
    • 5.2 Framing
    • 5.3 Learning from mistakes
    • 6 This session’s quiz
    • 7 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session2Session 2: From idea to reality
    • Introduction
    • 1 Starting your business
    • 1.1 Motivation and context
    • 2 Business in the UK
    • 3 Planning for growth
    • 3.1 Medium-sized businesses
    • 3.2 What are your goals?
    • 4 Protecting your idea
    • 4.1 Professional advice is advised
    • 5 What kind of business structures are there?
    • 5.1 Not for profit
    • 5.2 What structure do I need?
    • 6 Getting and running a business
    • 6.1 Bootstrapping it
    • 6.2 Developing your enterprise and finding help
    • 7 This session’s quiz
    • 8 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session3Session 3: Creating value
    • Introduction
    • 1 Practice and theory
    • 1.1 Traditional approaches to business
    • 1.2 The business model canvas
    • 1.3 Defining the terms of a business model
    • 2 Your business model is unique
    • 3 The entrepreneur’s dilemma
    • 3.1 Dilemma 1: building confidence
    • 3.2 Dilemma 2: managed growth
    • 3.3 Dilemma 3: finding support
    • 3.4 Dilemma 4: pivoting
    • 4 This session’s quiz
    • 5 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session4Session 4: Customers and markets
    • Introduction
    • 1 Who are your customers?
    • 1.1 Are they customers at all?
    • 1.2 Beyond customer transactions
    • 1.3 Getting to know your customers
    • 1.4 What do customers want?
    • 1.5 Customer segments
    • 2 The marketing mix
    • 2.1 What does the market look like?
    • 2.2 What kind of market is it?
    • 3 How will you compete?
    • 3.1 Returning to the Ps
    • 3.2 Returning to the competition
    • 4 This session’s quiz
    • 5 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session5Session 5: Defining and building the value proposition
    • Introduction
    • 1 The value proposition (VP)
    • 2 How mutual value is created
    • 2.1 Dimensions of value
    • 3 Optimising value
    • 4 Brand or USP?
    • 5 Defining your value proposition
    • 6 This session’s quiz
    • 7 Summary
    • References
    • Acknowledgements
    • Session6Session 6: Aligning resources to opportunities
    • Introduction
    • 1 An environmental scan
    • 1.1 Porter’s Five Forces
    • 2 Transformation model
    • 2.1 Types of transformation process
    • 2.2 Overlapping transformations
    • 3 From resources to capabilities
    • 3.1 Human resources
    • 3.2 Tangible resources and ‘know how’
    • 3.3 Mapping your capabilities
    • 4 Sustainability and making a difference
    • 4.1 Key success factors
    • 5 This session’s quiz
    • 6 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session7Session 7: Financing your business
    • Introduction
    • 1 Financing your business
    • 2 Cash management
    • 3 Financial accounts
    • 4 Limited liability
    • 5 What are potential investors looking for?
    • 6 Debt
    • 7 Grants
    • 8 Alternative finance
    • 8.1 Online platforms
    • 8.2 Rate of return
    • 8.3 Crowdfunding
    • 8.4 Peer-to-peer lending
    • 8.5 What is public equity?
    • 8.6 Private equity
    • 8.7 Angel investors and venture capitalists (VCs)
    • 8.8 Weighing up the pros and cons
    • 9 This session’s quiz
    • 10 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session8Session 8: Bringing it all together – just start!
    • Introduction
    • 1 Overcoming self-doubt
    • 2 Building your network
    • 3 Pitching your business
    • 3.1 What to cover in your pitch
    • 4 The secrets of success
    • 5 This session’s quiz
    • 6 Summary
    • Where next?
    • Tell us what you think
    • References
    • Acknowledgements

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