Entrepreneurship – from ideas to reality

Go to class
Write Review

Entrepreneurship – from ideas to reality provided by OpenLearn is a comprehensive online course, which lasts for 24 hours worth of material. Upon completion of the course, you can receive an e-certificate from OpenLearn. The course is taught in Englishand is Free Certificate. Visit the course page at OpenLearn for detailed price information.

Overview
  • This free course, Entrepreneurship: from ideas to reality, is about starting and running your own business. Using case studies it will take you through the decisions from generating initial ideas ...

Syllabus
    • Introduction and guidance
    • Introduction and guidance
    • What is a badged course?
    • How to get a badge
    • Acknowledgements
    • Session1Session 1: Where do good ideas come from?
    • Introduction
    • 1 Are you an entrepreneur?
    • 2 What’s the big idea?
    • 3 Invention, innovation and enterprise
    • 3.1 Finding ideas or ideas finding you
    • 3.2 Discovery skills
    • 4 Learning about ideas
    • 4.1 Ideas all around us
    • 5 Solving problems and seeing opportunities
    • 5.1 Design thinking
    • 5.2 Framing
    • 5.3 Learning from mistakes
    • 6 This session’s quiz
    • 7 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session2Session 2: From idea to reality
    • Introduction
    • 1 Starting your business
    • 1.1 Motivation and context
    • 2 Business in the UK
    • 3 Planning for growth
    • 3.1 Medium-sized businesses
    • 3.2 What are your goals?
    • 4 Protecting your idea
    • 4.1 Professional advice is advised
    • 5 What kind of business structures are there?
    • 5.1 Not for profit
    • 5.2 What structure do I need?
    • 6 Getting and running a business
    • 6.1 Bootstrapping it
    • 6.2 Developing your enterprise and finding help
    • 7 This session’s quiz
    • 8 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session3Session 3: Creating value
    • Introduction
    • 1 Practice and theory
    • 1.1 Traditional approaches to business
    • 1.2 The business model canvas
    • 1.3 Defining the terms of a business model
    • 2 Your business model is unique
    • 3 The entrepreneur’s dilemma
    • 3.1 Dilemma 1: building confidence
    • 3.2 Dilemma 2: managed growth
    • 3.3 Dilemma 3: finding support
    • 3.4 Dilemma 4: pivoting
    • 4 This session’s quiz
    • 5 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session4Session 4: Customers and markets
    • Introduction
    • 1 Who are your customers?
    • 1.1 Are they customers at all?
    • 1.2 Beyond customer transactions
    • 1.3 Getting to know your customers
    • 1.4 What do customers want?
    • 1.5 Customer segments
    • 2 The marketing mix
    • 2.1 What does the market look like?
    • 2.2 What kind of market is it?
    • 3 How will you compete?
    • 3.1 Returning to the Ps
    • 3.2 Returning to the competition
    • 4 This session’s quiz
    • 5 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session5Session 5: Defining and building the value proposition
    • Introduction
    • 1 The value proposition (VP)
    • 2 How mutual value is created
    • 2.1 Dimensions of value
    • 3 Optimising value
    • 4 Brand or USP?
    • 5 Defining your value proposition
    • 6 This session’s quiz
    • 7 Summary
    • References
    • Acknowledgements
    • Session6Session 6: Aligning resources to opportunities
    • Introduction
    • 1 An environmental scan
    • 1.1 Porter’s Five Forces
    • 2 Transformation model
    • 2.1 Types of transformation process
    • 2.2 Overlapping transformations
    • 3 From resources to capabilities
    • 3.1 Human resources
    • 3.2 Tangible resources and ‘know how’
    • 3.3 Mapping your capabilities
    • 4 Sustainability and making a difference
    • 4.1 Key success factors
    • 5 This session’s quiz
    • 6 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session7Session 7: Financing your business
    • Introduction
    • 1 Financing your business
    • 2 Cash management
    • 3 Financial accounts
    • 4 Limited liability
    • 5 What are potential investors looking for?
    • 6 Debt
    • 7 Grants
    • 8 Alternative finance
    • 8.1 Online platforms
    • 8.2 Rate of return
    • 8.3 Crowdfunding
    • 8.4 Peer-to-peer lending
    • 8.5 What is public equity?
    • 8.6 Private equity
    • 8.7 Angel investors and venture capitalists (VCs)
    • 8.8 Weighing up the pros and cons
    • 9 This session’s quiz
    • 10 Summary
    • References
    • Further reading
    • Acknowledgements
    • Session8Session 8: Bringing it all together – just start!
    • Introduction
    • 1 Overcoming self-doubt
    • 2 Building your network
    • 3 Pitching your business
    • 3.1 What to cover in your pitch
    • 4 The secrets of success
    • 5 This session’s quiz
    • 6 Summary
    • Where next?
    • Tell us what you think
    • References
    • Acknowledgements