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Rural entrepreneurship in Wales

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Rural entrepreneurship in Wales provided by OpenLearn is a comprehensive online course, which lasts for 30 hours worth of material. Upon completion of the course, you can receive an e-certificate from OpenLearn. The course is taught in Englishand is Free Certificate. Visit the course page at OpenLearn for detailed price information.

The Open University via OpenLearn
30 hours worth of material
Self Paced
Overview

  • What are the important issues to consider when starting up or running a small business in a rural environment? This free course, Rural entrepreneurship in Wales, will introduce you to some concepts...

Syllabus

    • Introduction
    • Learning outcomes
    • Unit structure
    • 1 Setting the scene for rural business
    • 1.1 What does rural mean?
    • 1.2 Why start a business?
    • 1.3 Values
    • 1.4 The rural entrepreneur
    • 1.5 Behavioural characteristics of entrepreneurs
    • 1.5.1 Further information
    • 1.6 Summary
    • 2 Exploring the business idea
    • 2.1 The business idea
    • 2.1.1 Case studies – business ideas
    • 2.2 Sources of innovative business ideas
    • 2.2.1 Generating innovation
    • 2.2.2 Further information
    • 2.3 Steps to success
    • 2.4 Company structure
    • 2.5 Environmental scan
    • 2.5.1 Case study: STEEP factors
    • 2.5.2 Further information
    • 2.6 Stakeholders
    • 2.6.1 Case study: Stakeholder analysis
    • 2.7 Competitive advantage
    • 2.8 What is a strategy?
    • 2.8.1 Case study: Operational versus strategic thinking
    • 2.9 Formulating strategy
    • 2.10 Summary
    • 3 Customers, markets, competition and pricing
    • 3.1 What is a customer?
    • 3.1.1 Customer needs
    • 3.2 The purchasing pathway
    • 3.2.1 Stages of adopting innovation
    • 3.3 Market research – segmentation
    • 3.3.1 Stages in the market research process
    • 3.3.2 Secondary sources of research data
    • 3.3.3 Case study: Market research
    • 3.3.4 Further information
    • 3.4 Marketing mix
    • 3.4.1 Product (or service)
    • 3.4.2 Price
    • 3.4.3 Cost-based pricing
    • 3.4.4 Customer-based pricing
    • 3.4.5 Competition-based pricing
    • 3.4.6 Place
    • 3.4.7 Distribution
    • 3.4.8 Local
    • 3.4.9 Supply chain
    • 3.4.10 Effects of the internet
    • 3.4.11 Promotion
    • 3.4.12 Networking
    • 3.4.13 Network audit model
    • 3.4.14 Seven Ps
    • 3.5 Social marketing
    • 3.6 Summary
    • 4 Capabilities and resources
    • 4.1 Transformation model
    • 4.2 Transformation process
    • 4.3 Resources
    • 4.3.1 People skills
    • 4.3.2 Job analysis
    • 4.3.3 Your capital base
    • 4.3.4 What resources?
    • 4.4 Capabilities
    • 4.4.1 Extended enterprise value cycle
    • 4.5 SWOT analysis
    • 4.5.1 Completing SWOT analysis
    • 4.5.2 Further information
    • 4.6 Summary
    • 5 Finance and information
    • 5.1 Financing your business
    • 5.1.1 Types of finance
    • 5.1.2 Non-bank finance
    • 5.2 Essential accounts
    • 5.2.1 Cash flow
    • 5.2.2 Profit-and-loss account
    • 5.2.3 Profit-and-loss estimate
    • 5.3 Financial management tools
    • 5.3.1 Profit, costs and break-even
    • 5.3.2 Risk calculation
    • 5.3.3 Budget statements
    • 5.3.4 Balance sheet
    • 5.4 Conclusion
    • Resources
    • Links
    • References
    • Acknowledgements

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