Overview
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Attract and retain the most talented employees. Learn a step-by step-plan for building an attractive employer brand.
Syllabus
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Introduction
- Welcome
- What is an employer brand
- Why employer brand matters
- Components of an employer brand
- A company's reputation is its brand
- Factors that influence employer brands
- Replicating someone else's brand won't work
- What top candidates want in an employer
- The impact on customers and profits
- What a strong employer brand can't overcome
- How candidates evaluate potential employers
- How to appeal to the self-centric candidates
- Image is everything
- Attraction is more than skin deep
- What makes a compelling employer brand
- Make an emotional connection
- Four questions for a compelling employer brand
- Communicating your brand
- Employees as brand ambassadors
- Create an employer brand action plan
