Overview
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Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
Syllabus
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Introduction
- Chart your marketing roadmap
- Start with a brand positioning statement
- Research to uncover market intelligence
- Identify buyer personas
- Audit communication channels
- Create your competitive edge
- Evaluate your inputs
- Set goals pre-launch
- Develop messages that resonate
- How to reach your audience
- Use an integrated marketing approach
- Create a measurement plan
- How to get your customers to tune in
- Use PR in your marketing program
- Build your email marketing strategy
- Social media campaigns to drive engagement
- Tips to enhance your SEO
- Consider a phased marketing approach
- Monitoring your marketing programs
- Deliver campaign metrics and report ROI
- How to motivate your employee champions
- Get your brand ambassadors on board
- Reap the marketing benefits
