Overview
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Learn how to successfully rebrand a business. Follow along with this hands-on rebranding project that covers brand auditing, identity and logo redesign, marketing, and more.
Syllabus
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Introduction
- Welcome
- Auditing the current identity
- Mapping out client goals
- Developing the new identity
- Brand logo creative process
- Presenting the new brand logo designs
- Incorporating feedback and revisions
- Final brand assets
- Branding uniforms and vehicles
- Marketing and promotion
- Brand photo library
- Advertising
- Redesign results and conclusion
