Branding Strategy: Define Your Creative Edge

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Free Online Course: Branding Strategy: Define Your Creative Edge provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Branding Strategy: Define Your Creative Edge is taught by Nicte Cuevas.

Overview
  • Get strategies for confidently promoting your work as a designer or illustrator, developing a consistent brand, and landing your dream clients.

Syllabus
  • Introduction

    • Define your creative edge
    • What to expect
    • The design journey
    1. Start
    • Eliminate doubt
    • Plan before you start
    • Clarity in what you do
    • Define your why
    • Determine your ideal client
    • Use empathy relation
    • Leverage your uniqueness
    • Gather inspiration
    2. Build
    • Develop your brand
    • The power of storytelling
    • Market your work
    • Your website
    • To blog or not to blog?
    • Build an email list
    • Leverage social media
    • Focus on the right platform
    • Plan your content
    3. Grow
    • Build a community, not followers
    • Network, network, network
    • Nurture your clients
    • Ask for feedback
    • Review and adapt
    • 90-day plan of action
    • Hire help
    Conclusion
    • Final thoughts