Overview
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Connecting with your ideal customer is a key element of business success. Learn how to tailor your brand message to attract and retain your ideal customer.
Syllabus
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Introduction
- Connect through your brand message
- Work with your ideal customer
- How to define your ideal customers
- Expand with multiple audiences
- Offer the right thing at the right time
- Discover what makes you different
- Finding your unique perspective
- Attracting your ideal customer
- Discover your customer's perspective
- Catching customers attention
- Signal customers you're the right brand
- Pricing strategies for your customer
- Making the right first impression
- Compel with a standout statement
- Empower customers to chose you
- Help customers see what's in it for them
- Make it impossible to choose anyone else
- Continue refining your brand message
