Overview
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Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
Syllabus
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Introduction
- Reach your audience with Twitter Ads
- An introduction to Twitter Ads
- Twitter Ad campaign types
- Basic advertising terminology
- How to craft a powerful profile
- Define and target your audience
- Set up your advertising account
- Navigate the interface
- Demographic targeting: Geotargeting
- Keyword targeting
- Interest targeting
- Tailored Audiences
- Device-based targeting
- Follower look-alike
- Set up budgets
- Decide on your bids
- Set up a campaign
- Set your bid and budget
- Select your audience: Targeting
- Choose your creatives
- Review your campaign
- Manage tweets
- Cards library
- Twitter Media Studio
- Review your campaign reports
- Tweet activity
- Video activity
- Next steps
