Overview
-
Learn to reframe discussions around diverse marketing so you can build engaging marketing experiences.
Syllabus
-
Introduction
- You know less than you think
- Destroy your assumptions around marketing
- Who are you talking to as a marketer?
- Immerse yourself in your audience
- Psychographics vs. demographics
- Explore audience nuances
- Does your audience believe your brand?
- Investigate the diversity data
- Don't just watch marketing trends, engage with them
- Create recognition loops for your audience
- Celebrate moments, not just events
- Master your marketing messaging
- Practice the unscalable in marketing
- Getting marketing buy-in from the executive suite
- Have some heart as a marketer
