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Business models in strategic management

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Business models in strategic management provided by OpenLearn is a comprehensive online course, which lasts for 10 hours worth of material. Upon completion of the course, you can receive an e-certificate from OpenLearn. The course is taught in Englishand is Free Certificate. Visit the course page at OpenLearn for detailed price information.

The Open University via OpenLearn
10 hours worth of material
Self Paced
Overview

  • In this free course, Business models in strategic management, you will be introduced to the theory and practice of business models as they have developed in strategy literature. In particular, you ...

Syllabus

    • Introduction
    • Learning outcomes
    • 1 The emergence of the business model idea
    • 1 The emergence of the business model idea
    • 1.1 Business models as attributes of real firms
    • 1.2 Business models as cognitive/linguistic schema
    • 1.3 Business models as conceptual representations of how an organisation functions
    • 1.4 Test your knowledge
    • 2 Types of business models
    • 2 Types of business models
    • 2.1 The product business model
    • 2.2 The solution business model
    • 2.3 The matchmaking business model
    • 2.4 The multisided business model
    • 2.5 Test your knowledge
    • 3 E-commerce business models
    • 3 E-commerce business models
    • 3.1 E-tailer
    • 3.2 Community provider
    • 3.3 Content provider
    • 3.4 Portals
    • 3.5 Transaction broker
    • 3.6 Market creator
    • 3.7 Service provider
    • 3.8 Test your knowledge
    • 4 Designing business models
    • 4 Designing business models
    • 4.1 Business model canvas
    • 4.1.1 Offer (value proposition) area
    • 4.1.2 Customers area
    • 4.1.3 Infrastructure area
    • 4.1.4 Financial viability area
    • 4.2 Putting knowledge into practice
    • 5 Using business models in your life
    • 5 Using business models in your life
    • 5.1 Business models for professional development
    • 5.1.1 How do you help? Value proposition
    • 5.1.2 What do you do? Core activities
    • 5.1.3 Who are you and what do you have? Resources
    • 5.1.4 Who helps you? Partners
    • 5.1.5 Who do you help? Customers
    • 5.1.6 How do you interact? Customer relations
    • 5.1.7 What do they think of you? Channels
    • 5.1.8 What do you have? Sources of income
    • 5.1.9 What do you give? Cost structure
    • 5.2 Putting knowledge into practice
    • Conclusion
    • References
    • Acknowledgements

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