Danny Sullivan on SEO

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Free Online Course: Danny Sullivan on SEO provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Danny Sullivan on SEO is taught by Danny Sullivan.

Overview
  • LinkedIn Influencer Danny Sullivan introduces innovative SEO strategies to help you bolster your online presence.

Syllabus
  • Introduction

    • Welcome and introduction
    • What is SEO?
    1. SEO Evolution
    • How search engines work
    • Content SEO
    • Technical SEO
    • Realistic SEO goals
    2. Integrating SEO or Beyond Google
    • Connected SEO
    • Search strategies
    3. How to Skill Up for SEO
    • How searches are performed today
    • Valuable skills
    • Keeping on top of trends
    4. What Is Next in SEO
    • Mobile
    • Predictive search bots
    • Machine learning
    Conclusion
    • Next steps
    Bonus Q&A with Danny Sullivan
    • The core of SEO
    • Advice for beginners
    • Are keywords still important?
    • Is paid search devaluing SEO?
    • Ad blocking and SEO
    • Avoid a common pitfall
    • Are backlinks still important?
    • Direct answers and featured snippets
    • Cheating at SEO
    • Voice search's effect on SEO
    • About Search Engine Land