Overview
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Learn exactly what branding is, and explore the process of developing a brand from research to final implementation.
Syllabus
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Introduction
- Introduction to branding
- The origin of branding
- Branding before 1950
- Branding 1950 to today
- What is a brand?
- What makes a brand?
- Why bother?
- The designer's role
- The elements of branding
- What to know
- Research
- Interviews
- Problem-solving, part 1
- Problem-solving, part 2
- Presentation
- Identity systems
- The rules of logo design, part 1
- The rules of logo design, part 2
- Monogram
- Wordmark
- Icons
- Logo
- Flexible identities
- Making a wordmark
- Designing a monogram
- Creating an icon
- Combining wordmarks, monograms, and icons
- The color palette
- Making a color palette
- Typography
- Images
- Patterns
- Presentation
- Presenting tips
- The standards manual, part 1
- The standards manual, part 2
- Brand vision book
- File handoff
- Next steps
