Overview
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Learn how SEO search factors impact how your content makes its way to your audience.
Syllabus
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Introduction
- Taking SEO to the next level
- What you should know before watching this course
- Comparing search engines
- How people use search
- The sequence of user search queries
- Categories of search queries
- Characteristics of search queries
- Intent-based keyword research
- Evolution of Google SERPs
- RankBrain and the future of search
- RankBrain and machine learning
- An updated keyword research strategy
- What are Google featured snippets?
- Featured snippet formats
- Researching questions to secure snippets
- Optimizing content
- What are Google Search features?
- Rich results
- Site features
- Knowledge Graph cards
- Search operators
- Combined search operators
- Next steps
