Overview
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Achieve outsized growth on a modest budget. Learn what every small business owner needs to know about marketing their product or service.
Syllabus
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Introduction
- Maximizing small business growth
- What is meant by small business?
- Small business marketing challenges
- Establishing your goals
- Adopting a growth mindset
- Developing a marketing approach
- Identifying your buyer
- Segmenting your audience
- Knowing your value proposition
- Exploring the marketing funnel
- Customer journey
- The value of your brand
- Marketing across the funnel
- Picking your marketing channels
- Creating campaigns
- Getting started with social media
- Planning for SEO
- Creating a content marketing plan
- Content marketing that sells
- Deciding to use paid ads
- Messaging offline
- When to hire help
- How to hire help
- Know your data
- Solicit feedback often and early
- Putting your marketing plan to action
