Overview
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Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Syllabus
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Introduction
- Leveraging the power of search to accomplish your business goals
- What is search engine optimization (SEO)?
- Reading search engine result pages
- Setting SEO expectations
- How SEO affects your business
- Why you need a keyword-research plan
- How to research keywords
- Tools to help you analyze keywords
- Understanding keyword attributes
- Understanding keyword distribution
- Ongoing keyword evaluation
- Understanding content optimization
- Optimizing site structure
- Optimizing textual page elements
- Optimizing nontext components of a webpage
- Optimizing for personalized search
- Interpreting the code behind webpages
- Understanding how search engines index content
- Working with canonical URLs and redirects
- Leveraging microformats
- Working with server-side factors
- Using Google Search Console
- Overview of long-term content strategies
- Plan a successful content strategy and avoid common mistakes
- Understanding different types of content
- Getting ideas for content
- Working with an editorial calendar
- Promote your content with social media
- Measuring content performance
- Understanding the importance of links
- Building internal links
- Building external links
- Finding link-building opportunities
- Measuring SEO performance
- Analyzing keywords
- Analyzing links
- Understanding SEO and ecommerce
- Understanding local SEO
- Understanding mobile SEO
- Determining your next steps
