Advertising on YouTube

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Free Online Course: Advertising on YouTube provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Advertising on YouTube is taught by Anson Alexander.

via LinkedIn Learning

1-2 hours worth of material

Self Paced

Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Syllabus

Introduction
- Grab attention on YouTube
1.The Basics of YouTube Advertising
- Discover the YouTube advertisement process
- Access Google Ads
- Tips for creating engaging YouTube video ads
- Uploading your ad to YouTube
2. Creating a YouTube Video Ad
- Create a new YouTube ad campaign
- Create a new ad group for YouTube
- Create a new ad for YouTube
- Add payment info for YouTube ads
- Manage currently running ads on YouTube
3. Reviewing Google Ads Analytics
- Touring the overview page in Google Ads Analytics
- Create custom reports for Youtube ads
- Adjust YouTube ads based on analytics
4. Additional Considerations for YouTube Advertising
- Linking a YouTube account
- Conversion tracking in Google Ads
Conclusion
- Continue learning about advertising on YouTube

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Language

English
Certificate
Certificate Available
Date of Start
23rd November, 2020
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Anson Alexander
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Advertising on YouTube

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