Automate Marketing to Businesses with Pardot for Salesforce Classic

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Free Online Course: Automate Marketing to Businesses with Pardot for Salesforce Classic provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.

    • See your marketing and sales data in one place and sell more effectively.
    • Connect Pardot to Salesforce to align your marketing and sales teams.
    • Use datasets, lenses, and dashboards to organize and analyze your marketing data.
    • Learn how Salesforce Engage can help align your sales and marketing teams.

Syllabus
    • B2B Marketing Analytics Basics
      • Get Started with B2B Marketing Analytics
      • Set Up B2B Marketing Analytics
    • Salesforce & Pardot Integration
      • Get Started with Salesforce for Pardot
      • Set Up the Connector in Pardot
      • Configure Your Salesforce Account
      • Configure Your Pardot Account
    • Datasets and Dashboards in B2B Marketing Analytics
      • Learn About Datasets
      • Explore the Standard Dashboards
      • Build Customized Dashboards
    • Salesforce Engage Basics
      • Get Started with Salesforce Engage
      • Explore Salesforce Engage Features