Overview
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Learn to avoid common mistakes in public relations campaigns to protect your bottom line and the reputation of your brand.
Syllabus
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Introduction
- Avoiding common PR mistakes
- Misunderstanding what is newsworthy
- Hiring PR when you’re not ready
- Choosing the wrong spokespeople
- Missing proactive story opportunities
- Writing a long pitch
- Getting the reporter's name wrong
- Using buzzwords to make your point
- Withholding supporting documents
- Attacking your competition
- Sending mass email pitches
- Misunderstanding media relations
- Poor timing
- Selecting the wrong publication
- Pitching multiple reporters
- Not building reporter relationships
- Using off the record
- Asking a reporter to proofread
- Following up without intention
- Commenting with “no comment"
- Unethical PR
- Don’t capitalize on a crisis
- Missing the human element
- Burying the lede
- On the correct path
