Overview
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Get a ready-to-use blueprint for building a successful career in advertising and marketing.
Syllabus
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The Intentional Path
- The why of advertising
- My mentors and influencers
- Personal tools and tenets to live by
- Empathy and strength go hand in hand
- Choices that form your path
- Learning to think and experience
- Curate your path
- Getting hired
- Teamwork and standing out
- Finding a culture that’s right for you
- When is it time to move to a new position?
- Big, midsize, and smaller agencies
- Entrepreneurship within a large company
- New business, new lessons
- Insight drives creativity
- Adaptability and data drive everything
- The value of relationships and partnerships
- The magic of Chicago and media
- Equality: See it and believe it at Starcom
- Moving careers forward
- Social good in marketing today
- Starcom Serves: Giving back
- Hobbies to help you unwind
- Partnerships that matter
- Hard work
- Humor and pacing yourself
- The millennials will kill it
