Overview
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Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
Syllabus
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Introduction
- How to build a marketing plan for today's landscape
- What a marketing plan is and why it matters
- Marketing plan vs. marketing strategy
- When to make a marketing plan
- From plan to execution
- Research competitors in your industry
- Map the market for your marketing plan
- Define your niche in your marketing plan
- Find the right customer demographics for your marketing plan
- SWOT analysis for your marketing plan
- Define key terms in your marketing plan
- Quantify your goals in your marketing plan
- Determine your budget in your marketing plan
- Define team and roles
- Measure KPIs in your marketing plan
- Prepare to implement your marketing plan
- Social media scheduling ideas for your marketing plan
- Track your marketing plan progress with your team
- How to continually refine your marketing plan skills
