Local Marketing Foundations

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Free Online Course: Local Marketing Foundations provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Local Marketing Foundations is taught by John Jantsch.

via LinkedIn Learning

Less than 1 hour of material

Self Paced

Learn how to market a business to local customers using Google, Yelp, Facebook, and other local marketing tools and best practices.

Syllabus

Introduction
- Local is king
- The current state of local marketing
1. Google My Business
- The basics
- Advanced Google My Business
- Voice search for local
- Google Search Console
2. Directories and Citations
- Bad data = Bad experience
- Yelp, Facebook, and reviews
- Shadow directories
3. Community Content
- Local service pages
- Landing pages for ads
- Community resource
4. Community-Based Outreach
- Strategic marketing partners
- Cause support
- Local media outreach
5. Advertising
- Google Ads
- Facebook buyer journey
- Local Services ads
Conclusion
- Next steps

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Language

English
Certificate
Certificate Available
Date of Start
01st May, 2019
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

John Jantsch
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Local Marketing Foundations

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