Overview
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Learn how to write anything with maximum impact. Get tips for making your writing concise, clear, and right for its specific purpose.
Syllabus
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Introduction
- Strong writing, big results
- Impact requires purpose
- Examples of writing with impact
- Three top tips for writing with impact
- Seeing through readers' eyes
- Using high-context language
- Responding to what readers want
- Go where the eyes are
- Directing the eye with page elements
- Grabbing readers' first five seconds
- Getting to the point
- Shortening each sentence
- Managing paragraph lengths
- Bringing out your voice
- Sticking to one idea at a time
- Untangling (and subverting) grammar
- Exploiting the power of verbs
- Using sentence rhythm for effect
- Matching style to genre
- Next steps
