Overview
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Learn how to respond to a request for proposal (RFP) and to craft a well-conceived proposal from scratch.
Syllabus
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Introduction
- Welcome
- What you should know before watching this course
- Using the exercise files
- An overview of proposal writing
- Reviewing the general purpose of RFP
- Reading the RFP
- Asking questions
- Understanding the time element
- Using charts
- Understanding the reader
- External solicited
- External unsolicited
- Internal solicited
- Internal unsolicited
- Following the writing process
- Using a direct approach
- Following the rules
- Connecting the dots
- Offering more
- Researching the company
- Giving complete and specific answers
- Using the client's jargon
- Being concise
- Constructing a reader-friendly design
- Overview of proposal parts
- Prefatory parts
- Body parts
- Ending parts
- Appended parts
- Visuals
- Taking initiative
- Debrief on the outcome
- Next steps
