Overview
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Learn how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Discover how to articulate your visual goals and set a clear direction.
Syllabus
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Introduction
- Dear client
- Introduction
- Know your own taste
- Know what you are looking for
- No requests for proposal
- Create a brief
- Interviews with designers
- Value of creative work
- Know your budget
- Good, fast, and cheap
- Contracts
- Be a fair judge
- To say and not to say
- Giving feedback
- I notice/I wonder
- Nothing takes a second
- Why focus groups stink
- When creatives are jerks
- If it's just not working
- Everything is emotional
- Giving credit
- Say thank you
- Next steps
