Overview
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- Module 1: Learn about managing assets and content settings in Dynamics 365 Marketing.
- Upload images to the file library and use images in marketing content.
- Use content block elements in marketing content.
- Review, update, and create content settings.
- Module 2: This module covers the basics of customers and accounts as well as account-based marketing. It finishes with how leads work with your marketing initiatives.
- Manage contacts, accounts, and leads.
- Learn about account-based marketing and scoring.
- Qualify leads.
- Module 3: Learn how to manage forms and pages in Dynamics 365 Marketing.
- Create a marketing form and then define needs, design a form, and make edits to a live form.
- Add forms to Dynamics 365 Marketing pages and externally hosted pages.
- Create form captures and form templates.
- Complete step-by-step instructions to create a marketing form and marketing page.
- Module 4: In this module, you will create a customer journey and work with templates, segments, and A/B testing.
- Create a marketing email.
- Run A/B testing.
- Create a customer journey.
- Generate dynamic behavioral segments from customer journey results.
- Create a customer journey template.
- Module 5: Do you use real-time marketing? If so, this module will help you learn how to manage content, event triggers, and journeys in real-time marketing.
- Create emails, push notifications, and text messages.
- Work with real-time triggers.
- Work with segments.
- Create a journey.
- Module 6: Learn about managing subscription centers and double opt-in in Dynamics 365 Marketing.
- Create a subscription list.
- Create a subscription center form.
- Create a subscription center marketing page.
- Identify a subscription center in content settings.
- Assign content settings in customer journeys.
- Module 7: Learn about managing website visits, redirect URLs, and social postings in Dynamics 365 Marketing.
- Monitor website visits.
- Track visitors to your marketing pages.
- Create redirect URLs.
- Schedule and post messages on social media.
In this module, you will:
In this module, you will:
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In this module, you will:
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