Overview
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What makes a great small business website? Find out how to design a great user experience for the customers of your small business.
Syllabus
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Introduction
- Welcome
- What you should know before watching this course
- Using the exercise files
- People's online behavior
- Business only happens after trust
- Information-rich sites win
- Keep it simple
- Answering customers' biggest questions
- Providing the latest news
- Linking to your other pages
- Helping visitors trust you
- Using pictures
- Testimonials and other qualifications
- Clear descriptions
- What do customers need to know?
- Don't forget existing customers
- Pricing
- You know your business 5. Showing Your Expertise
- Hints and tips pages and how-to articles
- Blog entries and other social media
- Professional help
- It's not about you
- Informal usability testing
- Ongoing feedback
- It's only just begun
- Next steps
