Overview
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Learn how to develop a powerful brand story that expands your network, supports your business, and propels your career forward.
Syllabus
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uild a Personal Brand
- It's time to build your brand
- My story
- Why is a personal brand important
- The evolution of a personal brand
- Overcome imposter syndrome
- Understand the value of differentiation
- Create your differentiator
- Discover your motivation
- The golden rules
- Building a brand story
- Tell your brand story
- Self promotion made easy
- Identity
- Dos and don'ts
- Earn your place
- Amplify your brand
- Live your brand
- Importance of mentors
- Choosing mentors
- Creating a personal advisory board
- Embrace your imperfections
- Develop
- Implement
- Revise
- Showing up online with a blog
- Creating videos on social
- Using LinkedIn
- Managing your brand at work
- Managing your appearances
- Auditing your touchpoints
- Handling conversations
- Effectively networking
- Becoming the hub
- Volunteering
- Trade shows and conventions
- Going for the long run
